New Oxygen Shortest Line Video: "Okay"! Advertising creativity has finally changed...
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Today, when you open Weibo, you automatically recommend an ad on Weibo. A closer look, only to know that the new oxygen medicine app launched a "new oxygen 66 double eyelid section" brand marketing campaign ads. Follow."Shortest Line Movie Ever, Daddy VS Daughter 35 Seconds Later: OK"The title, after reading the new oxygen ad. Screenshot of the Weibo impeachment ad The short film is performed by a vegetarian single-eyed girl, zhang Chenguang teacher VS, the length of the film is 47 seconds, the line is a word"Okay", no complicated props, no brainwashed repetitive lines, no noisy environment, only a quiet and a pair of sincere eyes that can express all emotions. Shortest Line Movie Ever Daddy VS Daughter 35 Seconds Later: OK Actors who can act through their eyes are really a special skill. New oxygen this new advertisement, invited Mr. Zhang Chenguang interpretation, can be said to find the right person. Because: the old play bone a look, an action, a frown, a show, a smile, is a play in life. Zhang Chenguang teacher for the new oxygen film advertising to do "at this time silent than sound." Weibo users commented on the screenshot ▼ Medical plastic surgery in this era, has been accepted, will also be questioned, this is the law of the market can not escape. With the medical beauty industry is gradually favored by many beauty girls, leading to people have a new understanding of the word "beautiful". Although, the heart of beauty is all there is, the blind pursuit of beauty is not respected, the need for a correct understanding, in order to make the process of beauty will not be hurt. This time to see the new oxygen as the world's first Internet medical beauty concept unit, the launch of this full of industry responsibility and professional attitude short film, in order to break the secular bias against medical beauty, correctly guide consumers how to identify and understand the medical beauty plastic surgery industry. Creativity comes from life. New oxygen this one"New oxygen major, dad support"Advertising ideas, one of which is a real story. The story tells the story of a single eyelid girl, from small to large dream to have a double eyelid. It is not easy to get through college, thinking that parents will not delay their studies for the reason of refusing her, so plucked up the courage to say this wish to parents, did not expect to be strongly opposed by parents. New oxygen is understood through private messages in the background. Finally, xin oxygen in order not to let the girl regret, found the girl's parents, explained the matter. Understand the reasons why parents do not agree, and with the new oxygen professional attitude, the industry's responsibility to dispel parents' concerns. In fact, parents do not disagree, but afraid of their daughter, went to an irregular medical and aesthetic institutions, by non-compliant black doctors, with unqualified black drugs, destroyed their children. New oxygen this time pay close attention to the user pain point, understand the real case as the starting point of advertising creativity, as a new oxygen brand pry point. With the new oxygen brainwashing ads in 2019, the new oxygen new creative ads in 2020 can be said to have made a big difference. To the real case shot, to achieve professional answers, the new oxygen to find the right brand power new direction. I believe this time can circle a group of passers-by powder also said not necessarily. ▼ The whole advertisement revolves around the father's love for his daughter. Daughter on behalf of the new era, the father somewhat traditional, the two eras represent a fusion, ordinary audiences can intuitively understand the meaning of advertising, the story is more acceptable than brainwashed repeated advertising. New Oxygen promotes the "New Oxygen 66 Double Eyelid Festival" by creating conflicts between consumers. And to resolve the contradictions, solve the psychological shadow of consumers, complete brand image remodeling, so that consumers re-understand the new oxygen brand, re-understanding the medical plastic surgery industry. Netizens comment: Weibo users commented on the screenshot Written at the end: New oxygen this time cleverly borrowed the user pain point, deep into the user's heart, opened a new round of new oxygen brand advertising chapter. To go heart, quiet, thoughtful advertising, breaking the past brainwashed advertising in the hearts of the audience impression. At the same time also confirmed that brand advertising can be through deep insight, storytelling and other ways into the hearts of consumers, why adopt the way users weary! In the rapid development of the medical plastic surgery industry, the new oxygen is the first from the line into the line of medical beauty brand. It uses the industry sense of responsibility and professionalism to all people to pass a correct direction of guidance, so that all the pursuit of beauty you, want to become beautiful through medical beauty, do not blind, must choose professional medical beauty institutions. From this advertisement can be seen, the inner play of new oxygen: "choose new oxygen, new oxygen for your professional medical beauty." The new oxygen is designed for this campaign of the new oxygen 66 double eyelids section, the purpose is to highlight the professionalism of the new oxygen medical beauty. Whether the new oxygen this time the launch of advertising will not be netizens spit slot, from its changed brand advertising style, or add points. In this regard, xiao look forward to the new oxygen next time how to interpret the brandCreative.Advertising.We'll see.
Source: New Oxygen Medical Beauty APP WeiboAuthor's introduction: In July, the editor-in-chief of Advertising Review, a number of original articles were reproduced by major platforms. Personal microsur signal: qiyue56656
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